School of motion : This company focused on improving two critical performance indicators: lead generation and conversions. They noticed that their homepage's Slow loading times, Low Conversion rates and Poor Mobile Experience.

Metrics before Webflow:

• Slow loading times (measured via GTMetrix, Google PageSpeed Insights, etc.)
• Low conversion rates
• Poor mobile experience or responsiveness

‍Why Webflow?

• Webflow's no-code, design-centric platform empowers marketing teams to be hands-on with landing page design without needing a deep development background.
• Flexibility for fast changes in design and functionality.
• SEO-ready out of the box, with features to improve performance.

‍The Transformation Process

• Design revamp:
  The journey began with restructuring the landing page's design. We focused on crafting a sleek, intuitive layout that aligned with user behavior and psychology.
  • Use of Webflow’s advanced design features.
  • Adding interactive elements, CTAs, and clean layouts.
• Optimized performance:
  By optimizing assets, integrating lightweight animations, and using Webflow’s clean code output, we significantly improved load times.
  • The removal of bloated code, unnecessary plugins, and scripts was an added advantage.
  • Tools like GTMetrix showed massive improvements in load time (from XX seconds to YY seconds).
• Mobile-first design:
  Webflow’s responsive design features allowed the landing page to perform beautifully on mobile.

Metrics That Tell the Story

Here we’ll focus on before-and-after stats for dramatic impact:

• Conversion rates:
  • Before: 1.5%
  • After: 4.8% – more than 300% increase!
• Page load time:
  • Before: 6-7 seconds
  • After: 2-3 seconds
• Bounce rate:
  • Before: 72% (high bounce rate due to slow performance)
  • After: 58% (lower bounce rate, keeping visitors engaged longer)
• Mobile responsiveness:
  • Before: Pages didn’t perform well on mobile (84% mobile visitors bounced).
  • After: Pages were optimized for mobile, reducing bounce rate and increasing engagement by 65%.

How Webflow Simplifies Marketing Teams' Workflow

Click here on how Webflow makes it easy for marketing teams to tweak content, optimize layouts, and run A/B tests without relying on developers.

Webflow’s CMS allows for easy content updates and rapid iteration on the landing page, essential for high-growth environments.

Key Takeaways and Challenges Overcome

• Faster page load times, improved conversions, better user experience.
• Webflow allowed us to conquer these obstacles easily, thanks to its design flexibility and powerful back-end features.‍

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